When Your Business Becomes Wallpaper

RP+ Playbook

The Billboard Test: Make Every Piece of Marketing “Pull-Over” Clear

With included templates you can use today!

AI-Proofing Your Rural Business: The Concentric Circle Trust-Building Blueprint

Don't get left behind, get prepared.

The Guide: How to Turn Local Familiarity into Consistent Revenue

You assume awareness means momentum is coming. But visibility doesn’t drive sales.

When Everyone Knows Your Business... But Still Doesn’t Buy

Familiarity doesn't equal sales.

Why You Should Be Saying the Same Thing Over and Over Again

Repeating is required!

The Repetition Strategy: How to Build a Business That Becomes Unignorable

Most business owners think repetition is boring.

Sell the Story, Not Just the Stuff

Why small-town businesses with soul beat big brands with budgets

Build Loyalty, Drive Sales, and Grow Without Begging for Attention

Simply by telling your story.

How to Be the Business Everyone’s Talking About

And why that's a good thing.

How to Engineer Word-of-Mouth in a Small Town

The go-to guide for rural entrepreneurs who are done waiting on luck and ready to engineer buzz by design

The 10 Myths That Sabotage Small-Town Business Launches (And What to Do Instead)

How to Build a Post-Launch Visibility System That Compounds

10 Myths About Launching a Business in a Small Town

And why believing them can stall your growth before you even start

Building on your own isn't the way to do it

Insights for Rural and Small Town Entrepreneurs

The Isolation Trap: Why Most Rural Entrepreneurs Stall (and How to Avoid It)

How to Build a Post-Launch Visibility System That Compounds

The Squeaky Wheel Growth Loop

How to Build a Post-Launch Visibility System That Compounds

The Squeaky Wheel Gets the Sale

Insights for Rural and Small Town Entrepreneurs

The Flywheel: How to Turn One Win Into Ten

Insights for Rural and Small Town Entrepreneurs

The Post-Launch Flywheel: How to Create Relentless Momentum After Your Business Opens

Launch Teardown: How GE Launched a $2.7M Ice Maker

The #1 Small Town Business Launch Mistake

Insights for Rural and Small Town Entrepreneurs

Scaling Beyond Your Zip Code: A Tactical Guide for Rural Entrepreneurs Ready to Break the “Small Market” Mold

The Myth of the Small-Town Ceiling: Why You’re Not Actually Limited by Your Zip Code

Insights for Rural and Small Town Entrepreneurs

Why Email Lists Beat Social Media

Insights for Rural and Small Town Entrepreneurs

Email vs. Social in 2025: Why Your Email List Is Your Greatest Business Asset