The Squeaky Wheel Gets the Sale

You’ve heard the phrase before: “The squeaky wheel gets the grease.” But in small-town business? The squeaky wheel gets the sale.

Loudness isn’t just about noise. It’s about staying top-of-mind in a world where people are busy, distracted, and forgetful. Even your biggest supporters will forget you exist if you go quiet for too long.

And that’s where many rural entrepreneurs drop the ball… right after launch.

Visibility isn't vanity. It's survival.

You spent weeks (or months) hyping your launch. Grand opening. Ribbons. Facebook posts. Local buzz.

Then the doors opened… and the content stopped.

But here’s the truth: your audience needs to hear from you more after your launch, not less. Not because they don’t care. But because they have 27 other things grabbing their attention every day.

The business that shows up consistently wins, even if it’s not the cheapest, the fanciest, or the most established.

3 Small-Town Ways to Be a Squeaky Wheel (Without Being Annoying):

Repeat yourself on purpose.
If you think you’ve said it too many times, say it again. Repetition builds memory—and memory builds sales.

Stay in their inbox.
Start or keep sending your newsletter. Don’t worry about being perfect. Be present. A reminder in the inbox is a reminder to support you.

Post like you’re the local anchor.
Your business is part of people’s routines. Act like it. Share daily updates, stories, specials, behind-the-scenes moments… whatever keeps you “in the feed.”

If business has slowed down after your launch, don’t assume it’s a product problem. It might just be a volume problem.

Turn the dial back up. Make some noise. Let the town know you're still here and worth paying attention to.

Because in small town business, the squeaky wheel doesn’t just get the grease.

It gets the sale.