You’re probably sick of hearing yourself talk about your offer.
You’ve written the same Facebook post three times in two weeks.
You’ve told the same story on Instagram.
You’ve sent three emails that all sound... kind of similar.
And now you’re wondering:
“Am I being repetitive? Are people tuning me out?”
But here’s the truth:
Repetition isn’t annoying. It’s required.
Most of Your Audience Is Not Paying Attention
Let’s get real. You live inside your business.
You hear your own pitch, your own story, your own posts… every day.
But your audience?
They’re scrolling. Distracted. Tired.
And most of them haven’t seen the thing you think you’ve posted too much.
Here’s what the numbers say:
Only a small fraction of your followers see any one social post.
Only a portion of your email list opens any given email.
Only a few people will hear you talk about your business in person.
If 100 people follow you online, maybe 15 saw the last post.
If you emailed 500 subscribers, maybe 150 opened it.
If you shared a story at the Chamber meeting, 40 people heard it.
And they’re not memorizing it like you are.
They’re hearing it once, maybe halfway.
You Build Trust by Repeating Yourself
Repetition does something no amount of clever tactics can do:
It builds familiarity. And familiarity builds trust.
Think about the brands or businesses you trust most.
You know exactly what they stand for.
Not because they said it once, but because they said it so many times, it became part of their identity.
Consistent message → Familiar voice → Trusted brand → Chosen business
In small markets especially, being known for one thing beats being kind of known for a dozen things.
What You Should Be Repeating
Here’s what should stay consistent across your posts, conversations, and content:
Your core message. (What you do and why it matters.)
Your unique hook. (Why someone should care now.)
Your best customer story. (Proof, in plain language.)
Your offer. (What they get. Why it works. What to do next.)
Every time you show up, you’re reinforcing what makes your business worth choosing.
If you keep changing how you describe what you do, people have to start over each time.
And they won’t.
Repetition Doesn’t Mean Boring
You don’t need to copy-paste the same words.
You can remix the same message into:
A photo with a short caption
A story about a recent customer
A behind-the-scenes explanation
A quote from a review
A “did you know?” stat
A comparison or analogy
All different angles.
But the same core idea. That’s the key.
The 7-Touch Rule (and Why You're Only on Touch #2)
Marketing folklore says it takes at least 7 touches before someone buys.
That’s 7 moments of seeing, hearing, or thinking about your business.
So if you post once and say, “Nobody’s biting,”
you’re really saying, “Only 2 of the 7 steps happened. I give up.”
Stay the course.
The businesses that win are the ones who keep showing up with the same clarity — long after everyone else changed course.
Bottom Line
If your offer is solid and your message is clear…
Say it again.
And again.
And again.
Not because you ran out of ideas…
but because they haven’t heard it enough to believe it yet.