Why A Slow Website Is Bad For Business

Get your website running at top speed

A slow website can cause many problems. When pages load slowly, people often leave the site, leading to what's known as a higher bounce rate. This can also affect how your site ranks on search engines, which in turn makes your site less visible to potential customers. Besides, a slow site can make your marketing efforts less effective and may give people a bad impression of your business.

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Checking Your Website Speed

Before making any changes, it's good to know how fast your website currently loads. Tools like Google PageSpeed Insights and Lighthouse can help with this. They analyze how quickly your website loads and give suggestions on how to improve. Aiming for a score of 90 or above on these tools is a good goal to ensure your site is fast.

Google PageSpeed Insights

Google PageSpeed Insights is a free tool that checks how fast your website loads on both mobile devices and computers. It gives a score between 0 and 100, with higher scores meaning better speed.


Lighthouse is another free tool that checks not just speed, but also other things like how user-friendly or accessible your website is. Paying attention to the speed section can give you good insights on how to make your site faster.

Making Images Smaller

Large images can slow down your website a lot. Using modern image formats like WebP, or compressing images before putting them on your site, can help your pages load faster without losing image quality.

Cleaning Up Code

Sometimes, websites have extra code that isn't needed, which can slow down page loading times. It’s good to check your site for any unnecessary code and remove it. This might include getting rid of unused features or using simpler coding techniques to achieve the same results.

Keep Checking and Improving

Getting a faster website isn't a one-time job but needs ongoing attention. Regularly checking how fast your website loads and making necessary improvements will ensure your site stays fast, provides a good experience for visitors, and ranks well on search engines.

By following these simple steps and using the right tools, you can make your website load faster, which can help attract more visitors, improve your online visibility, and grow your business online.