The Ruralpreneur #7 - Time to Optimize

Empowering small town entrepreneurs to expand their businesses using digital tools and ecommerce

🚿 Shower Thoughts (entrepreneur version)

✈️ Running a business is like jumping out of an airplane - you hope your parachute opens, but there are no guarantees.

Entrepreneurs are just tinkerers and dreamers who decided not to grow up. They retain their childlike wonder and aspiration.

🌱​ Ideas are like seeds - they need the right conditions to grow into something meaningful. An entrepreneur plants these seeds and nurtures them into fruition.

🎧Listen or watch: The Ruralpreneur Podcast episode 3 has launched on Youtube and Spotify

We just launched an account on X so… join us there.


Success In Ecommerce, No Matter The Age

Santa Claus What GIF by Freeform

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In the dynamic world of eCommerce, we often hear tales of young entrepreneurs making their mark. However, Mark Stewart's story stands out as a beacon of inspiration, proving that age is merely a number when it comes to chasing dreams. At the age of 50, Mark decided to dive into the vast ocean of online business, and his journey is nothing short of remarkable.

Mark's background is as unique as his decision to enter eCommerce. For over half his life, he was engrossed in the world of hot air balloons. Flying these majestic vessels was his passion, but the allure of eCommerce and the promise of financial freedom it held was too enticing to resist. With retirement on the horizon, Mark saw online business as a potential safety net for his future.


Balancing Tradition and Innovation

For some of you reading this, you may have a family business that’s been passed down a generation or two. Or maybe your customers are just used to a certain way of doing business. Either way, there are plenty of businesses that see the world passing them by and they’re wondering how to adapt and move forward.

It’s possible to moderinze a mature company while maintaining the value and heritage around it and it’s products. How is this balanced? Here are a few thoughts…


Optimize For Success

We all want the magic fix to having our website easily found on search engines, but the truth is that it doesn’t exist.

hocus pocus magic GIF by Unbreakable Kimmy Schmidt

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What does exist though is strategic thinking and planning around all of your efforts. When it comes to being found online, you have to implement a solid SEO strategy.

What is SEO? It stands for Search Engine Optimization and it’s one of those buzzword/terms that you hear thrown around frequently but don’t really understand.


Do not let any unwholesome talk come out of your mouths, but only what is helpful for building others up according to their needs, that it may benefit those who listen.

Ephesians 4:29