The Ruralpreneur #13 - Purpose is Everything

Empowering small town entrepreneurs to expand their businesses using digital tools and ecommerce

🎧 NEW! Listen or watch: The Ruralpreneur Podcast episode 6 has launched on Youtube and Spotify…. This one is with Patrick Pleiss and we discuss a variety of topics around marketing from funnels to "taking your medicine".

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Defining Purpose

In today’s economy, small town business owners are often at a crossroads. Expanding their business online isn’t merely about financial growth, but about creating a deeper connection with their local communities and finding personal fulfillment in their entrepreneurial journey.

Purpose GIF by chuber channel

Gif by natgeochannel on Giphy


Slow Website = Bad Business

A slow website can cause many problems. When pages load slowly, people often leave the site, leading to what's known as a higher bounce rate. This can also affect how your site ranks on search engines, which in turn makes your site less visible to potential customers. Besides, a slow site can make your marketing efforts less effective and may give people a bad impression of your business.


Brick and More-tar

Small town entrepreneurs are often enticed by the prospect of tapping into the online market to boost their sales. A common initial thought is to launch a website for their store to kickstart this digital venture. However, without a broader strategy, this step might not reap the expected rewards.

Here’s a simplified perspective: Instead of merely extending your physical store online via a website, consider transforming your business into a brand that customers can interact with both in-person and online. This shift in mindset could be a game-changer in how you approach the growth of your business.

Whenever you’re ready, there are a few ways I can help you.

Done With You: I can work alongside you to execute marketing efforts and growth strategies.

Done For You: I can fully implement marketing efforts and growth strategies for you.

Coaching: I can help you unlock the knowledge you already have and show you how to use it properly to develop your marketing efforts and growth strategies.

To discuss any of the ways I can help you, simply reply to this e-mail and let me know what you are looking for.


For the mountains may depart and the hills be removed, but my steadfast love shall not depart from you, and my covenant of peace shall not be removed,” says the Lord, who has compassion on you.

Isaiah 54:10