The Ruralpreneur #13 - Purpose is Everything

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Defining Purpose

In today’s economy, small town business owners are often at a crossroads. Expanding their business online isn’t merely about financial growth, but about creating a deeper connection with their local communities and finding personal fulfillment in their entrepreneurial journey.

Slow Website = Bad Business

A slow website can cause many problems. When pages load slowly, people often leave the site, leading to what's known as a higher bounce rate. This can also affect how your site ranks on search engines, which in turn makes your site less visible to potential customers. Besides, a slow site can make your marketing efforts less effective and may give people a bad impression of your business.

Brick and More-tar

Small town entrepreneurs are often enticed by the prospect of tapping into the online market to boost their sales. A common initial thought is to launch a website for their store to kickstart this digital venture. However, without a broader strategy, this step might not reap the expected rewards.

Here’s a simplified perspective: Instead of merely extending your physical store online via a website, consider transforming your business into a brand that customers can interact with both in-person and online. This shift in mindset could be a game-changer in how you approach the growth of your business.