12 Minute Facebook Page Upgrade for Your Small Town Business

Here’s a no-nonsense, get-it-done Facebook Page upgrade that you can knock out in 12 minutes flat. If your page isn’t helping you make money or bring in business, what’s the point? Let’s fix that now.

Step 1: Fix Your Profile & Cover Photo (2 minutes)

First thing people see? Your face or your brand. Is your profile picture blurry, outdated, or just bad? Change it. Use your logo or a solid image that screams, “I’m legit, you can trust me.” Then get a cover photo that shows what you do. You’re running a business, not a hobby, so make it look like it.

- Pro Tip: Don’t waste time overthinking this—Canva is your best friend for quick, high-quality images. (Profile: 170x170 px, Cover: 820x312 px)

Step 2: Check Your Business Info (1 minute)

Your “About” section should be rock solid. If your phone number, hours, or website is wrong or missing, you’re just leaving money on the table. People can’t buy if they don’t know where to find you or when you’re open.

- Pro Tip: If you’re a local business, add a “Call Now” button. No one’s digging through links.

Step 3: Smash the CTA Button (1 minute)

You want people to take action, right? As stated right above, add the button! Whether it's “Call Now,” “Shop Now,” or “Send Message,” you better make it easy for them to get to you. Don’t leave it up to chance. The CTA button is the difference between someone scrolling past and someone contacting you.

- Pro Tip: Match the CTA to what you actually want people to do. Want phone calls? Hit “Call Now.” Running an online store? “Shop Now.”

Step 4: Pin a Killer Post (2 minutes)

Take your best post and pin it to the top of your page. What’s the first thing you want people to see? A big promo? A killer review? A must-see event? Pin it up there so it’s the first thing they see when they hit your page.

- Pro Tip: Stop letting old content sit on top. Update this pin when you’ve got something fresh to push.

Step 5: Fix Your Page Tabs (1 minute)

Don’t waste people’s time with tabs that don’t matter. Get rid of anything irrelevant (like “Jobs” if you’re not hiring). Push the ones that matter—like “Services” or “Shop.” Make it simple.

- Pro Tip: Keep your “Reviews” tab visible. Social proof is gold.

Step 6: Respond to Reviews & Messages (2 minutes)

Take a couple minutes to reply to reviews and messages. Ignoring people is basically telling them you don’t care. Respond. Positive or negative, get in the game. Don’t be scared of a bad review—use it to show that you’re real and that you care.

- Pro Tip: Fast responses = good business. Show people you’re active and engaged.

Step 7: Post Something Now (2 minutes)

If your last post was from two weeks ago, you’re invisible. Share something now—a product photo, a video, a testimonial, whatever. Just get it out there. Your page should never look like a ghost town. 

- Pro Tip: Use images or videos. Posts with visuals get way more traction.

Step 8: Check Your Insights (1 minute)

Before you’re done, check your Facebook Insights. See what’s working and what’s tanking. If you don’t know what’s hitting, you can’t improve. Look at the data and start posting what people actually care about.

- Pro Tip: What’s getting the most likes, comments, and shares? Do more of that.

No excuses. You’ve got 12 minutes to make your Facebook page work for you, not against you. These are simple, fast changes that drive results. In small towns, people talk. Make sure your Facebook page is giving them something good to talk about.

Done right, your page should bring in customers, inquiries, and sales—not just sit there collecting dust. Take action now!