How to Be the Business Everyone’s Talking About

And why that's a good thing.

How to Engineer Word-of-Mouth in a Small Town

The go-to guide for rural entrepreneurs who are done waiting on luck and ready to engineer buzz by design

The 10 Myths That Sabotage Small-Town Business Launches (And What to Do Instead)

How to Build a Post-Launch Visibility System That Compounds

10 Myths About Launching a Business in a Small Town

And why believing them can stall your growth before you even start

Building on your own isn't the way to do it

Insights for Rural and Small Town Entrepreneurs

The Isolation Trap: Why Most Rural Entrepreneurs Stall (and How to Avoid It)

How to Build a Post-Launch Visibility System That Compounds

The Squeaky Wheel Growth Loop

How to Build a Post-Launch Visibility System That Compounds

The Squeaky Wheel Gets the Sale

Insights for Rural and Small Town Entrepreneurs

The Flywheel: How to Turn One Win Into Ten

Insights for Rural and Small Town Entrepreneurs

The Post-Launch Flywheel: How to Create Relentless Momentum After Your Business Opens

Launch Teardown: How GE Launched a $2.7M Ice Maker

The #1 Small Town Business Launch Mistake

Insights for Rural and Small Town Entrepreneurs